Chillhouse
This month, Chillhouse introduced the “Stress Is More Serious Than Spa Days” campaign. It acknowledges that while self-care treatments can help you “Find Your Chill,” some stress goes beyond what a manicure can cure. Through May, Chillhouse is offering its community opportunities to access and amplify resources for stress reduction and therapy.
They launched the “BRB Going To Therapy” Crewneck Sweatshirt ($40) to help destigmatize therapy and mental health support. During May, all proceeds from the sweatshirt will go to Chillhouse’s 1% for a Chiller World partner, Sad Girls Club. Chillhouse also teamed up with Aerie to offer an exclusive manicure design available at the flagship location in SoHo, 20 percent of which will also go to Sad Girls Club.